Certified Timeline Genius

Sarah Sansom

TG Certified TG Certified
Owner Day by Design Weddings and Events Ontario, Canada

What inspired you to launch your own business?

I resisted venturing out on my own, putting my passion on the line for a long time. I spent time working at corporate events. It was safe, but missing so much. Finally one day my best friend inspired me to follow my dreams and I have never looked back.


What keeps you passionate about weddings?

The people. It's always been about the people. Every couple brings a unique and beautiful love story to life and I am blessed to be a part of it.


Please share a recent testimonial from a happy client!

"My then fiancé (now hubby) was initially quite reluctant to hire a wedding planner. Within a short period of time, he was so pleased with our decision to hire Sarah. Throughout the entire wedding process, Sarah proved herself to be a passionate and highly knowledgeable professional who understood and had experience handling wedding issues that we would have never thought about. She really loves the process, and she was able to make something that would have been otherwise stressful - seamless and smooth. Before we hired Sarah, we hired a photographer who had overstated his competence and provided us with abysmal engagement photos. Armed with our story, Sarah set out to find us a new photographer and found us a lovely photographing couple (Love Always Photography) who took a series of great engagement and wedding photos. Until that experience, we didn’t know how to compare a bad versus good photographer. What a difference having Sarah’s help made on something that seemed so simple! From that point forward, Sarah worked tirelessly to find and manage our vendors, and accommodate some of our more challenging requests (we had 2 weddings in one day, one of which was an Indian wedding). We felt supported throughout the process, and her honest feedback, positive attitude, and genuine nature made it so that we developed a trust and friendship with her. We are really grateful for the wonderful wedding she helped put together for us, and would gladly recommend her to anyone planning a wedding." - Diana Sen