Certified Timeline Genius
Luba Gankin
What inspired you to launch your own business?
I have been a planner from birth. I have been planning all kinds of events for as long as I remember myself: at school, at university, at work. I am a scientist by the formation and was always involved in planning scientific conferences and meetings while conducting research, simply because I liked it. I also love celebrations: I believe they help us balance daily routines and the sad news we hear regularly. And needless to say: I am in love with Italy, an infinitely beautiful country, offering unique options to every couple to celebrate their big day. Weddings in Italy – my specialty, in addition to the local weddings in the Boston area.
What keeps you passionate about weddings?
Weddings to me are an epitome of a happy, beautiful, emotional and meaningful event for the couple and their guests. Weddings create an unforgettable feeling of pure joy. My job as a wedding planner allows me to be a part of the process: to help my couples create this day (or even several days) and then to be a part of it, share in this feeling. It gives me a lot of energy and satisfaction, especially when I see that my participation was worthwhile.
Please share a recent testimonial from a happy client!
"As soon as we discovered Primavera Dreams, we knew our dream of getting married in Florence could be a reality. Being from the U.S., we faced some skepticism from our families when we first started talking about a destination wedding in Italy but fast forward 18 months and now they can't stop talking about how it was the most epic family vacation/wedding that they had ever been to! We couldn’t have done it without Luba. She truly became like a third mom to us (in the best way possible). She is all about creating an experience, not just for the wedding but for the entirety of the planning process. She even came on our venue hunting trip with us one year before the wedding date. I was VERY much a type-A bride and Luba was always quick to respond to my many emails, no matter what I threw at her. We ended up having more guests RSVP ‘yes’ than we initially expected and our wedding of 80 quickly grew to 110 but Luba wasn’t phased by any of the changes and thankfully had her daughter, Dina, to help as a second hand. When it came time for the wedding weekend, I felt like I was actually able to relax and truly enjoy the happiest couple of days while Luba and Dina took care of EVERYTHING. Grazie Mille to Luba and Dina for the wedding EXPERIENCE of our dreams!" -