Certified Timeline Genius

Sarah Welch

TG Certified TG Certified
Owner, Planner and Designer Eventful Appleton, Wisconsin

What inspired you to launch your own business?

I didn't want anyone telling me what to do anymore! #realtalk I was sick of working my butt off for other people and having them make all the money. It hurt me at the core that I cared more about their business than they did. I hated that I wasn’t in a position to make changes or decisions. So what may have started out as a bit of rebellion; soon turned into a passion, then into reality.


What keeps you passionate about weddings?

I need to be both challenged and stimulated by my work. Wedding Planning does just that! and then some. (be careful what you wish for - right?)


Please share a recent testimonial from a happy client!

Sarah at Eventful is amazing!! I have nothing but good things to say about her and her team! She took so much of the wedding pressure and stress off of our shoulders and helped to make our wedding better than I ever could have dreamed of. She went to all of the vendor appointments with us, had countless meetings with us, and had great ideas to contribute to our wedding plans. Not only was she an incredible wedding planner but also a joy to work with. Sarah is kind, bubbly, fun, and respectful to everyone she interacts with. I would hire Sarah again for an event 100% -Audrey [bride]